We move organizations from complexity to clarity. And from clarity to action.
Big Red Oak delivers integrated marketing and communications for the clean energy and nuclear sectors.
See the WorkWe bring together strategy, creative, and execution in one senior team, supported by a trusted network of partners, that stays close to the work from start to finish.
Stakeholder engagement
When your project, license, or policy depends on public trust, we help you build it. We design multi-audience communications strategies that align message, channel, and timing, across government, community, industry, and media.
Brand strategy and repositioning
When your organization has evolved but your brand hasn't caught up, we help you close the gap. From naming and identity to messaging framework and rollout, we manage the complexity so the launch lands.
Campaigns that perform
From national awareness campaigns to targeted digital programs, we build and execute multi-channel campaigns that generate awareness, shift perception, and drive action.
Change communication
When your organization is navigating transformation, AI, new technology, new leadership, a new direction, we help you bring your people with you. Clear, phased internal communication makes the difference between adoption and resistance.
Recruitment and employer brand
The clean energy sector needs talent. We help you tell a story that attracts the right people, showing candidates who you are, what you offer, and why your mission matters.
Work that moves the industry forward.
We've delivered for the organizations shaping the future of clean energy, nuclear, and the energy transition. Here's a selection of the work.
Bruce Power, Major Component Replacement
Bruce Power introduced state-of-the-art automation technologies through its Major Component Replacement program. We worked with their senior team to design and deliver a comprehensive communications strategy, introducing each new tool to stakeholders and personnel across a complex, high-scrutiny environment.
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Conexus, Full Rebrand and Repositioning
Conexus (formerly the CANDU Owners' Group), an industry association founded in 1984, needed to reposition itself as a progressive hub for the nuclear sector. Our multi-phased program delivered a new name, modern identity, messaging framework, and full suite of visual and digital assets.
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Ontario's Nuclear Advantage, Public Advocacy Campaign
ONA is a consortium promoting the benefits of nuclear to Ontario and Canada. Facing widespread misconceptions around long-term used fuel storage, ONA needed to unite stakeholder voices and counter the narrative. We strategized and executed an extensive communications platform: landing page, statistical graphics, multiple videos, and a shareable asset toolkit.
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Westinghouse Canada, National Awareness Campaign
Westinghouse invested in a long-term partnership with us to position them as a frontrunner in Canada's nuclear expansion. Together, we built and executed a multi-channel, phased program, digital and out-of-home advertising, LinkedIn sponsored content, sponsorships, thought leadership op-eds, and podcast partnerships. The campaign reached millions of Canadians and generated thousands of impressions and web visitors.
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