ONA

Integrated Campaign

Bruce Power and Ontario Power Generation engaged Big Red Oak to design and implement a multi-phase, high-impact campaign aimed at strategically targeted audiences. Recognizing the global urgency to address climate change, the campaign seeks to bridge the critical awareness gap regarding nuclear energy's pivotal role in achieving net-zero targets. By dispelling unfounded fears and providing clear, factual information, the campaign aims to transform perceptions and drive progress in the fight against climate change.

Services Provided

Market Research & Analysis
Brand Strategy Development
Multi-Channel Marketing
Video Production
Graphic Design
Copywriting

Business card featuring the logo and tagline "Net Zero Needs Nuclear," placed among other identical cards.
A smartphone displaying a Facebook page for Net Zero Nuclear with three overlapping informational cards about nuclear energy, including a map with a 'Best Practice' stamp, an atom illustration, and text about Ontario's nuclear practices and innovation.
A series of four informational graphics about nuclear energy from Net Zero Needs Nuclear, featuring a medical imaging scan, city skyline with trees, nuclear power plant equipment, and reactor parts.