NetZero Needs Nuclear

Integrated Campaign

Bruce Power and Ontario Power Generation engaged Big Red Oak to design and implement a multi-phase, high-impact campaign aimed at strategically targeted audiences. Recognizing the global urgency to address climate change, the campaign bridges the critical awareness gap regarding nuclear energy's pivotal role in achieving net-zero targets. By dispelling unfounded fears and providing clear, factual information, it aims to transform perceptions and drive progress in the fight against climate change.