who we are

Big Red Oak didn't start as an agency. It started with video.

That seed was planted in 2002, and over time, it grew.

Read Our Story
Our Story 01 / 05

The more time we spent inside the clean energy space, the more we saw where we could help. We saw extraordinary people solving complex problems, in an industry whose stories deserve to be understood. We realized our role could be bigger than producing great work. We could help complex ideas reach the people who need to understand them, building understanding, trust, and advocacy.

So we focused in.

Today, Big Red Oak is built to serve the clean energy and nuclear sectors. Not just to make polished videos or presentation decks, though we do those well, but to help our clients deliver real-world impact. To build understanding, drive action, and inspire advocacy.

Canada is our credibility base. North America and beyond is where we operate.

A red oak in golden-hour light
Rooted in Canada's energy sector
What's in a Name 02 / 05

An oak is known for strength and stability.

People ask why we're called Big Red Oak. It's a fair question, and the metaphor fits.

It's the tree we aspire to be.

Foliage, creative

The creative work. Visible, seasonal, expressive.

Branches, channels

The channels that carry the message outward.

Trunk, framework

The core framework that sustains growth.

Roots, strategy

The foundation of a solid strategy.

Our Team 03 / 05

At our core, we're people talking to people.

We ask a lot of questions. We stay curious. We care about doing work that feels honest and real.

Partners

Lee de Lang, Founding Partner, Big Red Oak

Lee de Lang

Founding Partner

Founded Big Red Oak in 2002. More than two decades helping organizations communicate complex ideas and build trust.

  • Positioning
  • Advocacy
  • Stakeholder engagement
  • Strategic communications

Lee founded Big Red Oak in 2002 as a video company and has spent more than two decades helping organizations communicate complex ideas and build trust with the people who matter to them. Today, his work is focused on nuclear and clean energy, where he advises utilities, technology companies, industry associations, and supply-chain organizations on positioning, advocacy, stakeholder engagement, and strategic communications. He is known for bringing clarity to complexity and finding the human story that makes technical issues understandable, relevant, and credible.

Focus areas
  • Positioning
  • Advocacy
  • Stakeholder engagement
  • Strategic communications
Advises
  • Utilities
  • Technology companies
  • Industry associations
  • Supply chain
Superpower
I am a forest ninja.
Guilty pleasure
Peacing out with a nice cigar. Basically my version of meditation.
Pet peeve
People who lack self-awareness or lie to themselves.
Useless talent
I can narrate my mundane daily activities aloud for hours, much to the irritation of my family.
Tyrell Lisson, Partner, Big Red Oak

Tyrell Lisson

Partner

Pushes clean energy and nuclear marketing forward, leading bold, meaningful communications that challenge how the industry tells its story.

  • Strategic leadership
  • Positioning and advocacy
  • Brand and creative strategy
  • Integrated campaigns

Tyrell is a partner at Big Red Oak, where he leads the agency's push to rethink how clean energy and nuclear communicate with the world. He has led large-scale marketing and communications activations with global brands including Unilever, Teck, Microsoft, and RBC, and now brings that experience to major nuclear and clean energy programs across North America. He is known for challenging industry convention, bringing fresh ideas to complex issues, and building campaigns that earn attention, trust, and action.

Focus areas
  • Strategic leadership
  • Positioning and advocacy
  • Brand and creative strategy
  • Integrated campaigns
Superpower
Being able to go into a room and strike up a conversation with anyone.
Guilty pleasure
Eating too much ice cream.
Pet peeve
Slow walkers and slow drivers.
Useless talent
Naming every Formula One World Champion.
Sarah Benteau, MBA, Partner, Big Red Oak

Sarah Benteau, MBA

Partner

Connects business strategy, marketing, and communications to help complex organizations strengthen their positioning, build trust, and drive growth.

  • Growth strategy
  • Strategic positioning
  • Integrated marketing and communications
  • Business strategy

Sarah brings more than 20 years of experience in sales, marketing, and business leadership, helping organizations connect strategy, communications, and commercial growth. As a partner at Big Red Oak, she works with utilities, technology companies, and industry leaders across the nuclear and clean energy sectors to strengthen market positioning, navigate complex communications challenges, and build actionable strategies. Known for her systems thinking and collaborative leadership, Sarah brings a practical, big-picture perspective that connects business objectives with meaningful results.

Focus areas
  • Growth strategy
  • Strategic positioning
  • Integrated marketing and communications
  • Business strategy
Superpower
I am great at taking chaos or confusion and turning it into a direction, complete with a 10-step process and checklist for accomplishment.
Guilty pleasure
Hallmark Christmas movies and all things Halloween.
Pet peeve
People who don't do what they say they will do.
Useless talent
Turning every life situation into a fully structured process with a checklist, even when no one asked for it.

The team

Lisa Pain, Director of Operations, Big Red Oak

Lisa Pain

Director of Operations

Runs operations and delivery, keeping scope, budget, and timelines on track.

As Director of Operations, Lisa provides strategic and operational leadership across Big Red Oak. She works across creative, account, and production teams to improve how the business plans, prioritizes, and delivers complex work, balancing client needs, team capacity, timelines, and business objectives.

With more than 15 years of agency experience across Canada, the U.K., and the United Arab Emirates, including eight years as a Senior Account Manager in Dubai, Lisa brings a broad understanding of client relationships, creative delivery, and business operations. She bridges the creative team and clients, turning challenges into practical solutions, and creating the structure that enables teams to do their best work.

Focus areas
  • Operations
  • Project management
  • Resource planning
  • Client delivery
Superpower
My ability to adapt to new environments from years of travelling and living in different countries.
Guilty pleasure
Trashy TV!
Pet peeve
People who lie to save their own skin.
Useless talent
I can juggle three balls.
Alistair Simpson, Creative Director, Big Red Oak

Alistair Simpson

Creative Director

Leads creative production from concept to final cut, including Westinghouse 100 Years.

Alistair is Big Red Oak's Creative Director, leading multidisciplinary teams across video, design, animation, and social content. He joined the firm after graduating from Toronto Film School, became a full-time member of the team in 2018, and has grown from hands-on production into leading creative strategy and execution across the agency. He specializes in turning complex, technical subject matter into clear, engaging creative for Canada's nuclear and clean energy sectors, and produced and directed the Westinghouse 100 Years commercial, which aired during CBC's coverage of the 2026 Olympic Games.

Focus areas
  • Creative direction
  • Video production
  • Live event capture
  • Post-production
Superpower
I can learn anything, and quickly, I just have to overcome the fear of trying something new for the first time.
Guilty pleasure
Watching the same movie over and over.
Pet peeve
People who are fake and shallow.
Useless talent
Doing keepy-ups with a golf club and golf ball.
Stephanie Paisley, Senior Account Lead, Big Red Oak

Stephanie Paisley

Senior Account Lead

Leads day-to-day client relationships and strategy, delivering end-to-end programs for national organizations.

Stephanie joined Big Red Oak in 2026 as Senior Account Lead, serving as the day-to-day lead for client accounts and coordinating the team behind them. She brings more than 15 years of marketing, partnership, and account leadership experience, including senior brand and communications roles at Scene+, where she led national integrated campaigns and managed relationships with partners such as Scotiabank, Sobeys, Cineplex, and Home Hardware, and earlier corporate sales roles at Porter Airlines. She is known for building trust with senior stakeholders and turning business goals into plans that deliver.

Focus areas
  • Account leadership
  • Integrated campaigns
  • Partner and stakeholder management
Superpower
My ability to avoid jet lag.
Guilty pleasure
All things Bravo.
Pet peeve
People who don't pick up after their dogs, and lateness.
Useless talent
I'm what my mom calls a "Human IMDB", need an actor, a movie, or a weird connection for how you know that guy from that thing? Call me. Fun fact: it's usually Oliver Platt.
Tom Church, Senior Creative Lead, Big Red Oak

Tom Church

Senior Creative Lead

Producer and creative lead on Bruce Power's ongoing safety video series.

Tom is a Senior Creative Lead at Big Red Oak, producing and leading creative on the firm's video work, including the monthly safety video series it produces for Bruce Power.

Focus areas
  • Video production
  • Creative direction
Superpower
An abundance of curiosity for an abundance of topics.
Guilty pleasure
Late-night snacks that require too many dishes.
Pet peeve
Arrogance.
Useless talent
Putting on epic car concerts, singing, drumming, guitar solos … everything but lasers and pyrotechnics.
Kirby Kruger, Senior Creative Lead, Big Red Oak

Kirby Kruger

Senior Creative Lead

Creative lead with 14+ years leading teams across production, design, animation, and digital.

Kirby Kruger is a Senior Creative Lead with 14+ years of experience leading cross-functional creative teams across production, post-production, design, animation, content, and digital disciplines. She has delivered (some award-winning) campaigns for brands including Netflix, Red Bull, VICE, Liberty, ASICS, and Distell. She works by combining creative thinking with operational excellence. She loves problem-solving and working with teams, and says she doesn't bill extra for also being very funny.

Focus areas
  • Video production
  • Concept
  • Storytelling
Superpower
I can explain concepts with strange similes that seem bizarrely unrelated until everything clicks in right at the end. Like if Columbo used allegory to explain things like vertebrate evolution instead of solving murders!
Guilty pleasure
Scooping the dog up to cuddle her on the couch, despite the super serious "no dogs on the furniture" house rule originally made by me!
Pet peeve
When little groups of people choose to meet up at the entrance of a building and then just... stay chilling in the entrance of said building.
Useless talent
I can unicycle! But I haven't owned one since 2012. So this is truly a talent I never use.
Christie Aienoben, Business Development Lead, Big Red Oak

Christie Aienoben

Business Development Lead

Leads outreach to new clients and runs the firm's sales pipeline.

Christie joined Big Red Oak in 2025 and leads business development, running the firm's outbound sales system and building relationships with prospective clients. Before Big Red Oak, she spent more than three years in sales, helping clients identify the right solutions to their problems while building strong, long-lasting relationships. She also coordinates guest outreach for Clean Currents: The Brief, the firm's interview series with nuclear energy leaders.

Focus areas
  • Business development
  • Sales pipeline
  • Client outreach
Superpower
Giving the best advice, come to me with panic, and we can turn it into productivity.
Guilty pleasure
Dark romance books … the darker the tension, the better.
Pet peeve
Being told to "smile" … LOL was invented for a reason.
Useless talent
Creating scenarios in my head like it's a Netflix show.
Marilyn de Lang, Writer & Admin, Big Red Oak

Marilyn de Lang

Writer & Admin

Writes and edits scripts, articles, and proposals, and finds the hook in every story.

Marilyn has been Big Red Oak's writer since 2015, crafting scripts, blogs, social content, and proposals, editing client and company materials, and keeping the firm's administration running smoothly. Her background spans editorial positions with Collins Publishers and Penguin Books Canada, freelance writing for magazines, and management roles in not-for-profit community organizations, giving her a researcher's eye for the story behind the facts.

Focus areas
  • Scriptwriting
  • Editing
  • Proposals
  • Research
Superpower
Spotting the narrative hiding in the data.
Guilty pleasure
Eating popcorn instead of dinner.
Pet peeve
People who put an apostrophe in the possessive form of its.
Useless talent
Whistling with 4 fingers (never mastered the 2-finger version).
Azwa Aslam, Finance Lead, Big Red Oak

Azwa Aslam

Finance Lead

Keeps Big Red Oak's accounting, reporting, and budgets accurate and on time.

As Finance Lead, Azwa looks after Big Red Oak's accounting, financial reporting, and budgeting. She joined the firm in December 2023, bringing previous experience as a Senior Finance Specialist and Finance and Accounts Controller, and holds an MSc in Finance and Investment Banking from the University of Hertfordshire.

Focus areas
  • Financial reporting
  • Accounting
  • Budgeting
Superpower
Master-level planning. If it needs organizing, scheduling, or structuring, I've already done it.
Guilty pleasure
Ordering takeout while planning a perfectly healthy week ahead.
Pet peeve
People who like to delay things for no reason.
Useless talent
Overthinking situations that didn't even happen … and probably never will.
Fernanda Kuszkowski, Project Lead, Big Red Oak

Fernanda Kuszkowski

Project Lead

Keeps projects moving from kickoff to delivery: schedules, approvals, and production details.

Fernanda joined Big Red Oak in 2026 as Project Lead. She comes to project management from a background in science, having coordinated multinational clinical trials before moving into creative work. She runs several projects at once and works closely with the creative team to coordinate every phase of a project, maintaining schedules and deliverables, and resolving issues before they become delays.

Focus areas
  • Project management
  • Production coordination
  • Workflow and approvals
Superpower
Adapting and making the best of what I have, even when it's not perfect.
Guilty pleasure
Rewatching the same series until I know every line.
Pet peeve
Pretentious and rude people (they usually come as a combo).
Useless talent
I can roll my stomach, belly-dance style. At 7, I claimed I could do it to match my brother, then discovered I actually could (maybe it's genetic?)
Vaishnavi Nawal, Marketing Lead, Big Red Oak

Vaishnavi Nawal

Marketing Lead

Leads Big Red Oak's own marketing: content, campaigns, and social.

Vaishnavi joined Big Red Oak in 2026 as Marketing Lead, leading the firm's own marketing and working closely with business development. She brings more than six years of marketing and communications experience across content strategy, LinkedIn and social campaigns, and B2B storytelling, including roles as a Senior Marketing and Communications Specialist in Canadian financial services.

Focus areas
  • Content strategy
  • Social and LinkedIn campaigns
  • B2B marketing
Superpower
Turning chaos into a plan.
Guilty pleasure
Taylor Swift.
Pet peeve
Slow walkers.
Useless talent
Remembering random song lyrics.
Partners & Advisors 04 / 05

An ecosystem-powered model. Extended by a trusted network.

Our core senior team is extended by a trusted network of specialized partners. We scale for what you need, bringing forward expertise while maintaining flexibility and affordability.

  • Craig Worden, Pollara Strategic Insights

    Craig Worden

    Pollara Strategic Insights

    Read bioHide bio for Craig Worden

    Craig Worden is President and Chief Innovation Officer of Pollara Strategic Insights, which has been one of Canada's leading full-service public opinion and market research firms since 1985. Pollara provides quantitative and qualitative research from study design through final deliverables. Its team of senior research veterans has extensive experience in the energy sector, working with private, public, and not-for-profit clients. The firm combines a comprehensive toolkit of proven methodologies with newer approaches to design, sampling, and analysis.

  • Stephen Rouse, Carouse Communications

    Stephen Rouse

    Carouse Communications

    Read bioHide bio for Stephen Rouse

    Stephen Rouse is a strategic communications advisor who helps organizations develop clear, credible narratives that drive business growth, influence public policy, and strengthen market confidence. Over a career spanning more than 25 years, he has advised executives, entrepreneurs, and industry leaders on brand positioning, thought leadership, media strategy, and issues management. As founder and president of Carouse, Stephen has worked across multiple industry sectors. His recent focus is clean tech and alternative energy, including companies advancing geothermal, building electrification, EV charging, and other technologies.

  • Clarisse Lièvre, Forget The Name

    Clarisse Lièvre

    Forget The Name

    Read bioHide bio for Clarisse Lièvre

    Clarisse Lièvre wanted to make a broader impact after 12 years engaged in international nuclear recruitment. Rather than helping organizations fill one role at a time, she founded Forget The Name to help them improve how they hire. Through talent consulting, hiring manager training, and recruitment strategy, she helps leaders attract, assess, and retain the right people with practices that are simple, consistent, and effective. Her straightforward, evidence-based approach draws on her experience as an agency recruiter, an internal talent leader, and now a consultant. She especially enjoys working with curious leaders willing to question how they've always hired.

  • Lisa Libin, Naer Communications

    Lisa Libin

    Naer Communications

    Read bioHide bio for Lisa Libin

    Lisa Libin is the founder of Naer Communications, a Calgary-based strategic communications consultancy. Naer provides senior counsel to organizations navigating complex business, policy, and reputation environments. Lisa has extensive experience in the rapidly evolving energy and infrastructure sector, including hydrogen, wind development, data centres, and other emerging technologies. Her work sits where energy development, investment, government policy, stakeholder and community interests, and public perception meet, as new technologies and large-scale projects reshape Alberta and Canada. She helps organizations anticipate risk, communicate clearly, build trust, and protect their reputations in high-stakes environments.

  • Jackie Toth, New Hill Consulting

    Jackie Toth

    New Hill Consulting

    Read bioHide bio for Jackie Toth

    Jackie Toth has deep expertise in U.S. federal nuclear energy policy, grounded in years-long relationships with policymakers, congressional testimony, and thought leadership. As the owner of New Hill Consulting, she has supported the clean energy policy ecosystem by developing messaging strategies for congressional committees, securing funding for industry organizations, and distilling complex issues for both general and targeted audiences. Now a registered lobbyist, Jackie helps clients cut through today's crowded media environment. She shapes compelling narratives that resonate with investors, policymakers, and industry partners.

Memberships 05 / 05

Associations & memberships.

  • Canadian Nuclear Association
  • Canadian Nuclear Society
  • American Nuclear Society
  • Organization of Canadian Nuclear Industries
  • Canadian Nuclear Isotope Council
  • Toronto Region Board of Trade

We believe in what this industry stands for, and we're all in on helping it grow.

Let's Connect