Insights from inside the sector.
Ideas, analysis, and perspectives on clean energy, nuclear, and the stakeholders shaping the transition.
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In conversation with Tom Tapper
The latest episode of Clean Currents, candid conversations with the people building the energy transition, on the strategy, stakeholders, and stories shaping clean energy and nuclear.
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Episodes featuring leaders, experts, and advocates from across clean energy and nuclear, recorded for the people doing the work.
Ideas worth sharing.
Perspectives from our team and the wider sector, on nuclear, isotopes, and the work of telling complex stories well.
Westinghouse 100 Years: Behind the Scenes
Big Red Oak partnered with Westinghouse to mark its centennial with a commercial that aired during CBC's 2026 Olympics coverage. Go behind the scenes of the story, the collaboration, and the craft.
Read article Industry · OpinionIn Energy, Sameness Is a Business Risk
Too many energy brands look, sound, and say the same things. Discover why sameness is a real business risk, and how brand builds trust, pricing power, and lasting distinction.
Read article AdvocacyBuilding Nuclear Advocacy: Changing the Conversation for a Cleaner Future
Public perception can accelerate or stall nuclear progress. Discover how replacing myths with facts — and telling better stories — builds lasting advocacy for a cleaner future.
Read article Industry · OpinionFrom Badges to Business: Turning Conference Attendance into Actual ROI
Great booth traffic and full schedules don't automatically mean ROI. Learn why conference results break down and the systems that turn attendance into real business outcomes.
Read article Industry · Advocacy5 Things People Probably Don't Know About Nuclear Safety
Industry insiders reveal five facts about nuclear safety that most people, policymakers, and communicators don't fully understand. From radiation comparisons to waste management, the evidence tells a different story than the headlines.
Read article Industry · OpinionFrom Technically Capable to Commercially Findable: Why Nuclear Suppliers Struggle to Win Work
Canada's nuclear sector is booming, but technical expertise alone doesn't win contracts. Suppliers need commercial visibility to be found, understood, and trusted by buyers.
Read article Industry · PodcastThe Brand Index: How Friðrik Larsen Made Positioning Measurable
Dr. Friðrik Larsen spent his PhD defence proving branding works even for commodities — and built a measurement tool to show it. He talks positioning, profit, and why nuclear keeps losing the perception war.
Read article Industry · OpinionAI in Nuclear: Why Technology Is the Easy Part of Change
Investing in AI is the easy part — earning workforce trust in safety-critical nuclear environments is the real challenge. This piece applies Prosci's ADKAR model to nuclear AI adoption.
Read article Industry · PartnershipWhy We're Partnering with Jackie Toth
We're teaming up with Jackie Toth of New Hill Consulting to bring deeper US nuclear policy and communications expertise to our clients. Two partners, honest about where one ends and the other begins.
Read article Industry · InterviewWhat the nuclear industry wishes people knew
At the CNA conference we asked one question, what do you wish people knew about nuclear? Partners Sarah Benteau and Tyrell Lisson share what they heard.
Read article Advocacy · Case studyBuilding a unified voice
How Ontario's Nuclear Advantage aligned industry communication and engagement, by Lee de Lang, Founding Partner.
Read article Isotopes5 things people probably don't know about isotopes
Radioisotopes are woven into everyday life, contributing to roughly 60% of Canada's GDP. Five facts that may surprise you.
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