Designing a New Era for Nuclear

In this episode, we talk with Kathleen Scott, Design Principal and Brand Management Lead, Creative Strategy at Bruce Power. Kathleen didn’t plan on working in nuclear. She went to school for fine art, stumbled into graphic design, and applied for a job at Bruce Power during the 2008 recession. It was her first in-house role and Bruce Power’s first time hiring a designer.

She thought she’d stay two years. Sixteen years later, she leads a full creative team inside one of Canada’s largest clean energy companies.

We talk about how in-house teams have changed, why working on-site matters, and how the 2019 Bruce Power rebrand started with a workshop that didn’t feel right. Her team was asked to build mood boards. But instead of just doing the assignment, they asked a bigger question what’s the actual story we’re trying to tell?

That moment led to a full brand audit, an evolved logo, and a stronger internal process. And it helped Bruce Power show up as the innovative company it was becoming not one stuck in the past.

Kathleen shares how her team balances technical accuracy with human storytelling, why she encourages designers to get out into the plant, and how social media changed the pace and value of in-house work. She also talks about the perception shift in nuclear over the last few years—and why the next generation of creatives are right to be curious.

The big takeaway? Facts matter but stories connect. And if the nuclear sector wants lasting public trust, it needs to keep telling human ones.

Listen to the full episode wherever you get your podcasts.