Attract and Retain Top Talent
A structured approach to building recruitment communications that work for HR teams that need results now.
Recruitment is broken when communication is unclear.
Unfilled roles hurt productivity and growth. In a competitive market, good candidates move fast. Most job postings fail to inspire or even explain the opportunity. Without the right message and tools, recruitment falls short — and top talent walks away.
A Complete Toolkit to Attract Talent
Done-for-You. 4 Steps. Measurable Results.
Basic
Recruitment Readiness
Custom recruitment strategy
Plug-and-play job description templates
Branded visuals for job ads and social
Offer letter and interview templates
Bonus:
Quick-start workshop for HR and hiring leads
Discovery
Audit your current safety communications
Intermediate
Talent Magnet
Everything in Basic, plus:
Fully written job posts for key roles
Welcome video to boost new hire engagement
Multi-channel recruitment plan
Branded interview guides, scorecards, and internal comms assets
Full visual asset pack for internal and external use
Bonus:
Strategy kickoff with key stakeholders
Advanced
Safety Transformation
Everything in Advanced, plus:
Video series (team stories, day-in-the-life, leadership features)
Social-ready storytelling assets
Microsite content for careers or hiring pages
Employer brand messaging and tone guide
Complete hiring manager toolkit
Bonus:
Live or virtual workshop for all hiring manager.
Definition
Align on goals and messaging
Design
Build your content and program assets
Delievery
Distribute and support with ongoing updates
Case Studies
📍 OMERS: “Come Build Tomorrow With Us”
18-month recruitment video campaign
Boosted candidate quality and internal engagement
Aligned communications with company values
"Big Red Oak showcased OMERS as an employer of choice while reinforcing pride among staff."
You can’t afford to leave hiring to chance.
This offer gives you the tools to compete for — and win — top talent. Whether you're hiring five people or fifty, we’ll help you show up like a company worth joining.
📍 AstraZeneca Canada: Coffee Chat Series
Nine unscripted video episodes featuring real employee stories
Designed to attract talent through authenticity
Repurposed for internal screens, social media, and onboarding
"They help us explore what’s possible." – Cathy Metson, Senior Manager, Communications