Blending Purpose and Creativity: Tom Tapper on Building a Sustainable Agency

In this episode, we talk with Tom Tapper, co-founder of Nice and Serious, a creative agency built around sustainability. Tom’s path isn’t the usual one — he didn’t chase clients or awards. He followed a belief: that creativity should be used for good.

Tom shares how he’s blended environmentalism with creative storytelling, building an agency that’s values-first. We talk about the ups and downs of entrepreneurship, and how staying grounded in purpose can help weather the chaos.

One of the highlights is the Moral Compass — a decision-making framework his team uses to make tough calls. It's not just about what looks good on a slide deck. It’s about making choices that align with what they believe in.

We also dig into how sustainability is changing. Brands want to show they care, but Tom stresses that real impact requires honest work and honest messaging. People can spot greenwashing from a mile away.

And when it comes to working with clients, Tom doesn’t preach. He listens. He helps them ask better questions, understand their impact, and create campaigns that actually matter.

The big takeaway? Creativity has power. But it’s stronger — and more lasting — when it's driven by purpose.

Listen to the full episode wherever you get your podcasts.