What Are You Actually Going to Do With the Video?
Written by Tyrell Lisson, Managing Director at Big Red Oak
We hear it all the time:
"We need a video."
And fair enough — video is one of the most powerful tools for storytelling. It’s visual, emotional, easy to share, and, when done right, can do a lot of work for your brand.
But the question we always ask back is:
"Why?"
Why do you need a video? What role is it playing in your business? Who’s it for? What happens after it’s posted? Because making a video is one thing. Making a video that’s part of a sustainable, long-term content strategy is something else entirely.
Video Is Worth the Investment — If You Use It Right
Video can be a big upfront cost. Most clients know that and are prepared to spend the money. What they often don’t have is a plan to make that investment go further.
Without a strategy, your video might look great… but it ends up being a one-and-done post. It gets shared once, maybe twice, then disappears into the background.
That’s not a content plan. That’s a missed opportunity.
If you're already spending the money, it makes sense to use that same investment to set up a system that actually supports your business long-term — not just a single moment in time.
The Real Value Is in the Strategy
At Big Red Oak, we make videos. But what we really do is help people get more from their content. That starts by thinking bigger than just the deliverable.
Before we even start talking about cameras or scripts, we ask questions like:
What’s the goal of this video?
Where’s it going to live?
What channels do you want to prioritize?
How can this content serve different parts of the business — sales, hiring, education?
Can we build a repeatable format from this?
That way, you’re not just creating a video — you’re building a content program that supports your goals over time.
And it doesn’t have to be complicated. Sometimes it’s about repurposing what you already have. Other times it’s about building a simple framework you can actually keep up with.
A Sustainable Content Program Isn’t a Luxury
Most teams don’t need more content — they need smarter content.
That means thinking in terms of systems, not one-offs. Making things that last. And using what you create in more than one way.
With a strong upfront strategy, one video can turn into:
Shorter social clips
Blog posts or newsletters
Sales or onboarding materials
Ads or paid content
A repeatable format for future content
That’s how you turn a one-time project into something that supports your brand long-term — without constantly starting from scratch.
So, What Should You Do With the Video?
Start by asking better questions. Not just “what should it look like?” but “how will this actually help us grow?”
If you don’t know the answer — that’s okay. That’s where we come in.
At Big Red Oak, we work to make content that fits into a bigger picture. Whether that starts with video, or something else, we’ll help you build a simple, sustainable plan that works long after the first post goes live.
If you’re thinking about content — let’s talk.
It doesn’t have to be complex. It just has to make sense for your business.
Reach out to start building a strategy that actually works.