Our Top 5 From 2025!
We can’t resist mangling Mr. Orwell (with due apologies to a great writer) … “All projects are equal, but some projects are more equal than others.”
This may be so, but it was tough going to choose just five among all the interesting stories and creative challenges over the past year. Here’s what we came up with … who they are, what we did, and why they made our Top 5 list.
Conexus Rebrand
For over 40 years, CANDU Owners Group (COG) has connected key players in the nuclear sector, focusing on CANDU technology. With the industry evolving quickly, the association knew it was time to refresh its identity and expand its vision. We started with strategy: lots of listening, research, and lively debates. On to the creative work. First a new name: Conexus, reflecting a nexus of synergy rooted in collaboration and connection. Then a clean aesthetic, fresh colour palette, and a suite of materials to tell their story. The brand made its debut at the 2025 Canadian Nuclear Association conference in Ottawa.
Why did it make our top 5? “It is a real privilege to work with an organization that has such a proud legacy and progressive outlook,” says Tyrell Lisson, our Managing Director. “And, beyond that, their enthusiasm and their values are a good match for our own.”
Westinghouse Ready Now
Westinghouse Electric Canada is central to Canada’s clean energy goals. To continue amplifying their role in our nuclear expansion, we teamed up on the Ready Now campaign, highlighting their proven technology and rich history. The story had to touch multiple audiences: government, industry, and the public. So we customized messages and channels, built a steady cadence of content, and let the KPIs chart the way. The word was spread through airport screens, LinkedIn articles, podcasts, reports, op-eds … and the result? Over eight million Canadians reached.
“The Westinghouse group is always a pleasure to work with, and we truly felt like part of the team as we partnered through the different pieces of the campaign this year,” says Sarah Benteau, our Director of Marketing and Sales. “We’re proud of the result we have achieved and are excited for some fun and new things planned for 2026.”
Cameco Recruitment
Cameco’s Fuel Services Division needed to attract skilled workers to its Ontario facilities. Faced with a tough labour market, the company wanted to boost their brand story with dynamic video content. Our creative team dove right in, producing three flagship videos featuring on-site footage, community moments, and employee profiles, plus short social media vignettes and b-roll footage for future use.
Why we loved it? “We clicked with Cameco’s team right away,” says our Director of Production, Alistair Simpson. “Good relationships are a big priority for us, and this project was a lot of fun. Great people, great stories!”
VIMALIFE Brand
VIMALIFE is a fitness club with a difference! Self-defined as ‘Pursuit in Motion,’ it’s a wellness community with a boutique vibe and a focus on balance, growth, and hospitality. They wanted a warm, calming brand that matches their space and their spirit. We explored logo options with them, landing on a modern minimalist design and earth-toned palette, supported by clear brand guidelines. With their brand defined and a marketing strategy in place, VIMALIFE is ready to make waves in East Toronto.
Our in-house designer, Sana Rizvi, shares why VIMALIFE is on our list. “This client has a clear vision of who they are and how they want to show it,” she says. “I love using design to express personality, and VIMALIFE has plenty of it!”
Isotopes for Hope Campaign
The Canadian Nuclear Isotope Council (CNIC) champions Canada’s role in the global supply of lifesaving medical isotopes. Building on its 2023 Isotopes for Hope report, CNIC launched a podcast series, hosted by Chair James Scongack, highlighting the voices of medical experts, industry leaders, and government agencies across the isotope and cancer care sector. We supported guest selection, distribution strategy, tech and production, and rollout, delivering episodes through YouTube, Apple, and Spotify.
As an experienced podcaster, our Managing Director, Tyrell Lisson, was in his element. “CNIC is well connected and knowledgeable, and it is pure joy to be involved in this important project. We can’t wait to dig into Phase 3.”
But Wait! … There’s More.
So many more fantastic projects are already in the works, and we’re eager to get rolling with them in the new year. For now, we extend a big thanks to our visionary clients, our talented team, and all our readers. Happy holidays … and stay tuned for our 2026 news!